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I don't see branding and performance marketing as separate disciplines. A strong brand attracts attention, builds trust, and drives business results.

8+

Years experience

3

Industries: Fintech, Healthcare, F&B

Full

Funnel: awareness to retention

KL

Kuala Lumpur, Malaysia

Portrait (3:4)

Approach

From positioning and campaign concepts to content, paid acquisition, landing pages, conversion, retention, partnerships, events and reporting. A design and branding background lets me work closely with creative teams on both strategy and execution.

Capabilities

Brand Strategy

Digital Marketing

Performance Marketing

Growth Marketing

Campaign Strategy

 

Customer Acquisition

Marketing Automation

Content Strategy

Business Development

Marketing Operations

Experience

2023 — Now   Role, Company (Fintech)

2020 — 2023   Role, Company (Healthcare)

2018 — 2020   Role, Company (F&B)