MYT --:--
Contact
I don't see branding and performance marketing as separate disciplines. A strong brand attracts attention, builds trust, and drives business results.
8+
Years experience
3
Industries: Fintech, Healthcare, F&B
Full
Funnel: awareness to retention
KL
Kuala Lumpur, Malaysia
Portrait (3:4)
Approach
From positioning and campaign concepts to content, paid acquisition, landing pages, conversion, retention, partnerships, events and reporting. A design and branding background lets me work closely with creative teams on both strategy and execution.
Capabilities
Brand Strategy
Digital Marketing
Performance Marketing
Growth Marketing
Campaign Strategy
Customer Acquisition
Marketing Automation
Content Strategy
Business Development
Marketing Operations
Experience
2023 — Now Role, Company (Fintech)
2020 — 2023 Role, Company (Healthcare)
2018 — 2020 Role, Company (F&B)