Klinik Putih
Industry
Healthcare
Role
Performance Marketing, CRM
Channels
Google Ads, Facebook Ads
Market
Cyberjaya, MY
24.1×
Return on ad spend (year 1)
RM3M+
Gross sales, year 1
RM1.6M
Net profit, year 1
RM124K
Ad spend, 12 months
138,000
Patients / leads, 12 months
~11,500
Leads per month (10,000 online + 1,500 walk-in)
~RM0.90
Average cost per lead
12.9×
Profit-to-spend ratio
4,000+
Loyalty card registrations
Challenge
Opened during the COVID-19 lockdown: no walk-in traffic, no patient base or online presence, and strong established competitors.
What I did
Google & Facebook Ads for COVID testing, vaccination and check-ups, with continuous A/B testing
CRM team following up every patient within 3 days, driving Google Reviews and retention
“One Family Card” loyalty programme that built a remarketing database