BDSwiss

Industry

Fintech

Role

Events, Social, Content, Retention

Channels

Events, TikTok, Roadshows

Market

Malaysia

RM330K

Sales from a single W Hotel KL event

RM330K

Event sales, full house

2–3 mo

TikTok grown to several thousand followers

BD staff personal brands built

Monthly

Education roadshows across Malaysia

Challenge

A crowded, low-trust Forex/CFD market: needed credibility on social, new sales leads, and a reason for traders to stay engaged.

What I did

Flagship seminar and product event at W Hotel, Kuala Lumpur

Daily TikTok content plus a bi-weekly podcast on financial education

Personal-brand content for Business Development staff

Merchandise for depositors and trader contests for retention

All design and branding materials in-house