Poliklinik Nur Fatimah

Industry

Healthcare

Role

Local Performance Marketing

Channels

Facebook Ads, Google Ads

Market

Kota Tinggi, Johor

RM50K+

Monthly revenue by month 4

RM1,000

Monthly ad spend

RM15K

Revenue, month 1

RM50K+

Revenue, month 4

Channels: Facebook first, Google for ranking

Monthly revenue (RM)

Month 1

RM15K

Month 2

RM20K

Month 3

RM40K

Month 4

RM50K+

Challenge

A new branch in a rural area where the community relies on Facebook, not Google, and trust had to be built from zero.

What I did

Facebook Ads first, about RM1,000 a month, aimed at families, working adults and the elderly

Google Ads to build search ranking for “clinic near me”

Messaging focused on accessibility, family health and trust