VTR Fintech

Industry

Fintech

Role

Growth Marketing, Funnels

Channels

TikTok, Facebook, Landing pages, Telegram

Market

Global + Malaysia

26.5×

Average ROAS across the project

USD 315K

Sales generated

~USD 12K

Total ad spend

157×

Best ROAS (Malaysia, TikTok + FB)

3 mo

Test window per talent

ROAS by segment

Global (2 talents)

4×

Malaysia: Talent C (TikTok)

71×

Malaysia: Talent D (TikTok + FB)

157×

Challenge

Only three months per talent to prove results, different audience behaviour globally and in Malaysia, and a need for exact attribution per talent.

What I did

A dedicated landing page, pixel and analytics dashboard per talent, with CRM tagging

Front-loaded ad spend to shorten the learning curve

Weekly creative refresh and retargeting, scaled on cost-per-deposit and ROAS

Telegram communities per talent for retention and referrals