Project A
Client
Client name
Role
Creative Direction, Branding
Deliverables
Identity, Guidelines, Collateral
Year
2026
Hero image / film · 16:9
One sentence on the idea: what the brand stands for and how the identity carries it.
Brief
Two or three lines on who the client is and what they asked for.
Idea
The core creative concept and the thinking behind it.
What I did
Creative direction across strategy, identity and rollout
Naming, logo and visual system
Brand guidelines and collateral
Logo / wordmark on colour · 16:9
Identity detail · 4:5
Identity detail · 4:5
Colour
Palette and how each colour is used.
Ink
#0A0A0A
Paper
#F2F0EA
Signal
#E2452B
Cobalt
#2B4CFF
Typography
Primary and secondary typefaces.
Aa
Typeface Name
Regular · Medium · Bold
Collateral · 1:1
Collateral · 1:1
Collateral · 1:1
Signage / packaging in context · 16:9
Digital / social rollout · 4:5
Digital / social rollout · 4:5
Digital / social rollout · 4:5
Digital / social rollout · 4:5
Creative direction
Shah
Design
Name, Name
Photography
Name
Copy
Name